CREATIVE DIRECTION • BRAND DESIGN • MARKETING • DIGITAL • PRINT

Marketing and brand materials that reflected fresh, seasonal ingredients and an elevated fast-casual dining experience were conceptualized and executed across multiple campaigns and channels. All assets were clean, approachable, and on brand. Materials supported new menu launches, seasonal promotions, and everyday customer engagement.

In addition to campaign development, influencer collaborations and brand partnerships were fostered and executed to expand brand awareness and engage new audiences. Creative strategies and assets supported partnerships that felt authentic to the fresh&co brand and strengthened customer connections.

The fresh&co app and rewards program was also designed and developed, creating a seamless digital experience for customers. Promotional features, loyalty initiatives, and in-app experiences were developed to encourage engagement and drive repeat visits.

Social Media & Content Creation